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Building
a Superior sales Organisation & Culture |
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Business
Relationship Building |
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How
to write a Marketing Plan |
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Marketing
Strategies |
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Selling
Strategies |
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Superior
Customer Service |
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What
is marketing? |
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Building
a Superior Sales Organisation & Culture |
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Defining
a sales organisation |
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Define
a sales culture |
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The
sales culture and the professional |
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How
do sales and professionalism fit together? |
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Customer's
needs vs. your offering |
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The
Sales Grid |
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Four
Quadrants - problem vs. solution |
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Customers
view |
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Seller’s
view |
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How
to use the grid to your advantage |
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Customer
delight |
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Let’s
cut out the jargon and deliver |
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The
features of a sales culture: |
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after
sales service and retention |
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image/merchandising
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product
knowledge |
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product selection |
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sales
management |
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sales
performance tracking |
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sales
training |
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variable
based compensation |
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We
will measure where the company is at in each of the above |
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We
will decide there and then what steps need to be taken (within
your control) to get to a sales culture. |
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Where
do we go from here? |
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A
three hour workshop for all sales staff followed by a two hour
workshop |
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Sales
management must be present and participate |
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Requires
as close to 100% of the team participating as possible.
Timing can be to suit your weekly routine. |
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Specific
goals and strategies are agreed at the end of the first workshop. |
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This
is then followed up by a second shorter workshop four weeks
later to review what has been achieved including what the company
would look like if you had a perfect sales culture and agree
on going targets and goals. |
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It
is recommended that this conclude with some sort of reward presentation
and meal or drinks. |
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Sales
team will know what a sales culture is and the benefits it brings
to the team as
a whole. |
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Sales
team will understand the Four Quadrant Grid and the benefits
of using it in
selling. |
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Sales
team will have a picture of where they will be when a sales
culture is
achieved. |
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Sales
team will know that they will be rewarded according to their
efforts. |
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Why
not contact
us today? |
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